I tweeted the words, "cream cheese."
The following was the result, about 6 hours later.
Ok, Kraft, that's just dumb.
I would get it if I twittered and blogged cooking tips or recipes... but I don't. Normally I tweet personal stuff and/or Web 2.0 items.
So what this reveals is that anyone using "cream cheese" in a Twitter message will be followed by Kraft.
I would be impressed if they followed people posting cooking stuff -- hey, trying to improve the product, etc. However, indiscriminate following just means they aren't actually reading any of it...
Sincerity counts for something, even in Web 2.0, and this showcases an obvious lack of that.