One of the presidential campaigns needed some IA advice.
I don't want to get into which one on here, god forbid an employee of my employer have an opinion, but suffice to say, when you rank "Golf Gear" ( http://talkingpointsmemo.com/archives/198945.php) as one of your top four elements on the site, you're saying it's one of the top four ideas on the site.
Which is possibly not your intent. Renaming that tab to, "Support <Candidate Bob>" might just have been a good idea?
Supposedly this is fixed now.
I bring this up not to rage about politics, but to point out that what you list in your menus does actually matter. No link is created in a vacuum. If I have a list on a site of the following five links, people are going to think something is up with the site... and the company.. and not in a good way.
- Super Health Stuff
- The Science Behind SHS
- Where to Buy
- Nosebleeds, Nausea, and Toenail Loss