Charter Cable To Begin Inserting Their Own Ads

http://consumerist.com/5008801/charter-to-begin-tracking-users-searches-and-inserting-targeted-ads
To summarize:

Charter Cable users have been alerted to a new privacy policy.... if they don't opt out (many problems with the opt out process detailed on the link above), they will have targeted ads inserted into their web surfing.

I find that disturbing.

I bet the people who pay for THEIR ads to be on cnn, and amazon, and youtube, and google find it even more disturbing.