Ewww... Non-Tasty Teasers

With RSS/XLM/Atom/etc. feeds the reader often gets a teaser... a taste, if you will, of the article they can find in all its full glory if they will just click.

Why do you want them to click? If you're Reuters you want them to click so you can slap a bunch of cookies and ads on the reader's computer.

However, in order to get that click, you need leads that make people want to click.

I have to say this weeks Oddly Enough headline is decidedly non-tasty.

Unhealthy enemas put tourists in hospital

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