Clever Mashup? Inane Marketing? Your Choice!

Holiday Inn Express has taken the filings from the presidential campaigns and turned them into a goofy but clever web site: http://www.holidayinnexpresspromotion.com/thesmartmeter/

I'm nerdy enough to like that they explained the math behind it... and that's it's not just "numbers we made up."

The candidate drawings and the green arrow are sort of lame.

I think this is of note because as the Internet becomes more sophisticated, and as software itself becomes more useable, we will see more and more of this kind of thing. Eight years ago the data crunching alone would have made this site impossible, today they probably spent more time on the goofy graphics than anything else....

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