You can't do it flying solo

http://www.uxmag.com/design/306/targets-clearrx-rethinking-the-medicine-cabinet

A really interesting interview with the woman behind the new Target pill bottles.

The interesting part for me was that she said she started with the patients, and then with the pharmacists and worked her way up.

In otherwords, the pill bottles wouldn't have been revolutionary or successful if she hadn't worked with all the stakeholders.

It's Project Management 101. Plus design innovation. Plus customer service.