More on the F Shaped Reading Pattern

"Eyetracking points the way to effective news article design" http://www.ojr.org/ojr/stories/070312ruel/

But, if you're already familiar with the F-shaped pattern, here's the bit that made me NOT forward this around the office.

The men-size-each-other-up image.



My favorite bit: "Coyne adds that this difference doesn’t just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site."