Wal-Mart Finally Buys a Copy of Why We Buy, Remodels Stores

Executives also talked about using lower display fixtures in its stores so customers' vision is not blocked by walls of racks towering over their heads.

For its home department, Wal-Mart has developed a new design that features these lower fixtures, so a customer can survey the entire department while standing in the aisle.

"She buys more when it's easier to shop," said Linda Hefner, general manager of its home department.

Full article: http://www.reuters.com/article/businessNews/idUSN0532538920080606?feedType=RSS&feedName=businessNews&sp=true

Why We Buy: http://www.amazon.com/exec/obidos/ASIN/0684849143/ref=nosim/toosugartoolittl

No comments: