5.01.2008

Mazda Puts 100$ Million Dollars Behind Brand Protection

http://consumerist.com/5007542/mazda-to-destroy-100-million-worth-of-brand-new-cars

Consumerist seems to be upset (?) that Mazda is basically lawsuit fearful (?).

I don't read this story that way; I read it that Mazda is spending 100$ million to protect the brand.

Sounds like excellent customer service.

(I also liked that instead of compacting them all or sending them to one of those fields in China, they are disassembling the cars en masse.)

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