1.20.2008

Yes, If You Make It Better for Them...

Long link to summary of (ugh) account protected article:
http://consumerist.com/346980/companies-respond-to-wrap+rage-design-packaging-that-isnt-so--difficult-to-open

Basic summary: companies finally realize the evil molded plastic theft-proof containers cause problems when people try to open them.

Corporate wow moment: Baby boomers are getting old! Can't open the damn things!

Result: Movement to make them easier to open.

Chorus of joy from: everyone who ever has to open one

Reflection: Accessibility and usability and even mobile design are the same thing-- if you make your site/product easier for the mobility-impaired / deaf / blind / ESL to use, you also make it easier for the clumsy / lazy / confused / multi-tasking / blackberry-snared to use.

No comments: