Not Getting The Point

So, I have a feeling that TimeWarner's approach to user testing on this offering was to say, "Customer wants what? Nope. Nope. Nope. Nope."

And then the marketing/user design people both tore their hair out, and the exec. just continued on his merry PHB way...

http://consumerist.com/consumer/real-americans-watch-the-ads/time-warner-to-launch-various-crippled-dvr+esque-services-289430.php (I'm in love w/ the consumerist feed.) Basically: TimeWarner is launching a DVR service. Except you can't a)pause b)stop and come back later or c)fast forward (you might skip an ad!) . So what's the point? I'm not sure. I guess to make sure if you missed the 7 repeats of something you really want to see you can still see it. Of course, smart techies have Tivo.

Mmmm. Tivo. We actually rejected two satellite dish companies, despite better lineups and prices, because the equipment they came to install (after the sales reps said otherwise) wouldn't work with our Tivos.

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