That's Not "Link Baiting", It's Having Bloody Good Content

It seems to me that what search engine land is calling "link baiting" is really just having content worth reading.

For example, to use a non-social old-media style link bait: I write a book. It's gooood. People want more. They look for my name in the bookstore and read more of what I wrote. That's not "bait." That's good content.

Or, a pre-social media example: I write a website. It explores, in graphic, college-aged detail, the details of sexually translated diseases. It's the first website of its kind. People link to it, and email people about it. Is this "bait"? No, it's a good website.

Moreover, using the term link-baiting implies that your content needs a special lure, that day in and day out you are NOT proving "bait"-worthy content. If you commit to you content, then it's not a lure. It's just good content. If you are selling good, then the good content might be good selection, good customer service, good usability -- but the service itself should be the lure.

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