Seen Yesterday: Plate -- #FF0000

My husband spotted a car w/ the following plate yesterday: #FF0000.

He immediately called me, of course.

My main thought was that if you're going to pick a hexidecimal LP, shouldn't you pick a prettier color? I've never liked the pure red of #ff0000. It's too orange. Now, #B80000 -- that I could understand. Or better yet, #850E0E.